REFLEXTION : Consumer Perception
What you see isn’t always what you get.
But what exactly did you see?
Is what you see the same as what others see?
Where is the reality?
REFLEXTION wants to call attention to the deceptive world of consumer perception manipulation.
It reflects and shows different views of the same object that each customer could see. Depend on your height, position and reflection of your outfit the same window display of an apple can create a totally different experience for each passenger that walk by.
Through a mirror box that represents a window display, you can see an elution that creators hid on the top. With optical elution, customers see the object appear high up in the air, higher than the true value of the object itself.